ARTICLES CONCERNING
LAURIE BABIN
For more articles and editorials concerning Dr. Laurie Babin, please click here.
(May 29, 2007) Special Report The Babin Textbook Factory Revisited An Investigative Series on the Use of the CoB for Personal Gain A previous report at usmnews.net examined the ancillary-to-textbook production of marketing professor Laurie Babin (see picture below). That report indicated that Babin devotes quite a bit of time to this extra-curricular activity – one that generates substantial additional income to the Babins’ USM salaries.
(June 15, 2007) Sin or Sinner? A Case Study in Marketing Sources tell USMNEWS.NET that Laurie Babin (professor of marketing) has apparently “abandoned” (at midterm, approx.) her Summer Session 1 section of MKT 355. Her husband Barry, the Chair of Management & Marketing at USM, is reportedly now teaching this course in her stead.
(August 7, 2007) Management & Marketing News, 8 August 2007 We have a number of interesting news items to report from the Management & Marketing Department as we approach the start of 2007-08. A few of these are detailed below.
(February 21, 2008) Down and Out USMNEWS.NET’s Duane Cobb Rates the 5 Least Impressive Departures Since ‘03 With the 19-Feb-2008 departure announcements from MGT/MKT and TM Chairman, Tony Henthorne, and assistant professor of marketing, Talai Osmonbekov, the number of CoB faculty departures since 2003 gets ever so closer to 50. As such, now seems like as good a time as any to take stock in how badly some of those departed did in their initial moves from the CoB. Here, I present my Top 5 for least impressive initial jumps. You may have your own, which you are free to compare with mine.
(August 7, 2008) MADMEN A Look Back at the Marketing Empire that Almost Was by Duane Cobb All of the discussion around USMNEWS.net about "the greatest ever" scholars in each of the CoB's units raised some interesting conclusions. One of these is that the CoB's marketing unit peaked higher than any other unit in CoB history, thanks largely to the leadership of former College of Business Administration dean, Tyrone Black. During the mid-1980s and into the mid- to late-1990s, Black put together a marketing faculty group with such powerhouses that the new award-winning AMC television series Mad Men, a drama about a group of high-powered ad executives, is almost more reminiscent of the CoB's marketing faculty team of the late 1980s and early 1990s than it is of the 1960s big city ad agency.